CRAFTING DIGITAL GOODS SINCE — Y:2007
NAZ
LEAH
I’m Nazlija! Lead Learning Experience & Interaction Designer creating digital AI-powered ecosystems
and human-centred solutions for over 15 years.
SCROLL
My passion lies at the intersection of learning design, UX, and AI-enabled creativity, creating digital experiences that transform complex business needs into impactful learning solutions.
My background spans Learning Experience Design, UX research and Interaction Design, CRM driven digital marketing, and Visual Communication with hands-on AI integration across every stage of the production workflow.
LXD
Learning Experience Design
93%
UX
User Research & Interaction Design
80%
LMS
Learning Management Systems
88%
Learning Experience & Interaction Designer
Freelance
2025 - Present
Project-based work in Learning Experience Design, UX, and AI-enabled content production, applying a full AI toolkit across design, development, and localisation workflows. Currently building a prototype for an AI-powered learning personalisation agent.
Senior Graphic Designer
Swarovski
2020 - 2022
Collaborated with Art Directors to translate campaign concepts into global digital and print assets, including newsletters, banners, advertorials, and marketing collateral, supporting the strategic execution of international campaigns.
Senior Learning Experience Designer
Zurich Insurance
2022 - 2025
Led end-to-end design and implementation of digital learning experiences aligned with Zurich's CX strategy. Owned LMS strategy and operations, directed multi-language localisation, introduced AI-enabled production workflows, and mentored teams in UX and instructional design.
CRM Campaign & Automation Manager
Swarovski
2019 - 2020
Led CRM strategy and execution with SAP Marketing Cloud. Designed personalised customer journeys and segmentation logic. Product Owner for a bespoke web-based image editing platform (Cloudinary).
93%
Learning Design
86%
Interaction Design
76%
User Research
78%
Project Management
85%
User Interface Design
88%
Learning Management Systems
Curious about what we can create together? Let’s bring something extraordinary to life!